In 2024, marketers played with AI for ideation and drafts. In 2025, AI agents are writing, designing, segmenting, optimizing bids, running experiments, and even briefing creators. That power can either multiply your team or dilute your brand into a bland, samey soup. The difference? Governance, guardrails, and a real “content ops” pipeline.
Codify your brand brain. Centralize brand voice frameworks, messaging pillars, compliance rules, and style guides into machine-readable prompts. Wrap them into templates so every agent (ad copy, email, support, localization) shares a single source of truth. Track voice drift with QA spot checks and embedding-based similarity scoring.